GRID Magazine


Victor Ray Reveals New Single “It Only Cost Everything”

Victor Ray

Victor Ray dropped his new single, “It Only Cost Everything,” a teaser for his upcoming EP, “I felt.” This Ugandan-born, Newcastle-raised artist has already garnered a massive following worldwide. Starting off as a busker to fund his music college studies, Victor quickly gained attention and now boasts over 2.5 million followers on TikTok and over 300,000 on Instagram.

Victor’s appeal lies in his soulful vocals, exceptional songwriting, and fresh production style. “It Only Cost Everything” reflects the addictive nature of toxic relationships and the importance of taking accountability for allowing them to progress. The track combines classic soul influences with contemporary R&B sounds reminiscent of artists like Michael Kiwanuka and Sam Smith.

Victor’s emotional honesty shines through in his songwriting as he pours his heart into every lyric. With his tender and vulnerable approach, he has quickly become one of the most promising young talents in the music scene. His recent performances at The Great Escape and Camden Assembly received overwhelming support and sold out in hours.

As we eagerly await the release of “I felt,” Victor Ray continues to captivate audiences with his powerful vocals, heartfelt lyrics, and undeniable talent. With his meteoric rise and dedicated fanbase, Victor is undoubtedly an artist to watch in the urban music landscape.



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