share
KidSuper officially launches KidSuper Records with the release of “Big In Da Game,” a heavyweight collaboration featuring UK rap icon Giggs and U.S. hip-hop star Quavo. The track, born from a creative spark between KidSuper founder Colm Dillane and Giggs in Brooklyn, captures the energy of two hip-hop worlds colliding. Initially created for KidSuper’s STRING THEORY show at Paris Fashion Week, the track caught Quavo’s attention at the event, leading him to jump on for an amped-up final version.
Directed by KidSuper Studios, the music video stars Giggs, Quavo, and Dillane, all decked out in KidSuper’s STRING THEORY collection. Inspired by gritty cinematic classics like Peaky Blinders and Snatch, the visuals embody the raw, rebellious spirit KidSuper is known for.
KidSuper’s venture into music is hardly a surprise. Since its inception, the brand has embedded music in its DNA—housing artists, crafting album covers, and creating iconic merch for stars like Kehlani, The Rolling Stones, and Ed Sheeran. Dillane calls the record label a “pipe dream come true,” with “Big In Da Game” marking an explosive start.
As Dillane expands his creative empire from fashion to music, “Big In Da Game” sets a bold precedent for KidSuper Records. With support from two industry giants, KidSuper’s new label promises to be a fresh force in music.
FOLLOW KID SUPER:
GRID Magazine provides a steady flow of inspiration & information through in-depth coverage on music artists & trending topics.