GRID Magazine


Joey Cool Drops “Sweet” with Lex Bratcher: KC Hip-Hop On Fire!

Joey Cool

Joey Cool dropped his infectious new track “Sweet,” featuring the talented Lex Bratcher. Produced by Mario Casalini and released on the renowned Strange Music Inc. label, this song is a true gem in the music scene.

With its upbeat and energetic vibe, “Sweet” will make you move. But the excitement doesn’t stop there. The accompanying video is a visual feast featuring two distinct parts and unexpected twists that will keep you engaged from start to finish. Joey Cool and Lex Bratcher’s chemistry is palpable, and their dynamic collaboration shines throughout the video.

Joey Cool lives up to his name with his effortlessly cool persona, but don’t be fooled by his laid-back demeanor. When he grabs the mic, he unleashes a relentless attack with his quick delivery, rapid flow, and thought-provoking lyrics. His unwavering confidence and skill on the mic have made him a pillar of the Kansas City hip-hop scene. Even before signing with Strange Music, Joey caught the attention of notable emcees like Ces Cru, Tech N9ne, and JL, collaborating with them on various projects.

Joey Cool’s deep-rooted relationship with Strange Music makes him the perfect addition to their talented roster. His distinct style and impressive track record have solidified his position as a seasoned industry veteran. The excitement surrounding Joey Cool’s future with Strange Music is discernible, and his performance at the Strange Reign release concert at Red Rocks Amphitheatre in front of 10,000 fans marked a momentous occasion.

Joey Cool’s journey with Strange Music is just beginning, and it’s bound to be filled with even more electrifying collaborations and groundbreaking releases. As he continues to push the boundaries of his artistry, we eagerly anticipate what Joey Cool has in store for us next.



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