GRID Magazine


Joe West Unleashes Visual Banger “Him”

Joe West

New York’s rap scene just got a thrust of electricity with the release of Joe West’s latest track, “Him.” In what he describes as a “visual banger,” West brings an undeniable energy that grabs your attention from the get-go. Prepare to be blown away because you’ll understand exactly what he means within seconds.

The intoxicating bass, booming drums, and West’s impeccable flow come together to create an experience that’s impossible to ignore. But it’s not just the audio that captivates; the direction of Reilly Balcom ensures that every frame of this music video is a work of art. Shot after shot, moment after moment, Joe West commands the screen with ease, confidence, and undeniable charisma.

And make no mistake, Joe West is confident for a reason. His voice leaps from the speakers and gritty street-corner hip-hop. As a sharp and clever lyricist, he effortlessly weaves wit and memorable phrases into his rhymes. Beyond his undeniable talent, West has a mission. In “Him,” he declares his determination to bring rap music back to its roots, re-centering it in the northern neighborhoods of New York City where it all began.

Joe West is a force to be reckoned with, and “Him” is a testament to his artistry and vision. Get ready to witness the rise of a true rap superstar.



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