GRID Magazine


Joe West Takes Harlem by Storm with New Single “Luffa”

Joe West

Emerging from Harlem’s vibrant music scene, Joe West, a rising star in the hip-hop world and a striking presence in modeling has dropped his electrifying new single, “Luffa.” The track is a pulsating blend of sharp synths and edgy 808s, setting a fast-paced, immediately captivating rhythm. West showcases his versatile lyrical prowess, skillfully alternating cadences and affirming his style with a catchy hook. “Luffa” is a dynamic number that energizes dance floors far and wide.

Joe West is more than just a one-hit wonder. The son of Senegalese immigrants, he grew up immersed in a rich tapestry of musical influences. West’s diverse background has deeply influenced his artistry, from African music legends playing at home to icons like JAY-Z shaping his sound. Initially pursuing basketball dreams, he pivoted to music in college, leading to significant independent success with his EPs “Wicked Kid from the West” (2018) and “Wicked Rebirth” (2022). His 2023 single “I’m Him” marked a significant turning point, amassing considerable buzz and streaming numbers.

His talents extend beyond music; West has made a name for himself in fashion, collaborating with renowned brands like Pyer Moss and Reebok. With a unique blend of musical and fashion talent, Joe West is a multifaceted artist making waves across industries.

Joe West is a name to remember as he gears up to release more music under Uptown Records/Republic Records. With critical acclaim from REMIXD Magazine, The Hype Magazine, and Elevator Magazine and a growing fan base, he’s set to make a lasting impact on the music and cultural scene. Keep your eyes and ears open for more groundbreaking work from Joe West – a name synonymous with innovation and charisma in today’s music world.



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