“When I call you better be there, yeah. I don’t need to have a reason, yeah. I’m not here for love, but I gotta little time, so I should ETA. Call me when you wanna play like GTA…”
-quote from “ETA”
Fast rising UK singer and songwriter Madison Paris has just blown us out of the roof with her latest music video “ETA”.
A sexy, sensual tune with visuals that are so much different from the ordinary, “ETA” is one dope track that anyone would fall in love with at the first listening.
Madison Paris tells the story of a young lady who, regardless of her focus and busy schedule always has time for her man and wants him to show up whenever she calls.
Just like the acronym, ETA in this track would stand for estimated time of arrival; she cannot wait to see her man and she wants to know when he would be coming home.
Madison’s sensual vocals ring out with melodies and rhymes as she drops words on the melodic instrumentation creating one R&B track that stands out positively.
The visuals for “ETA” are out of this world, with colors, locations, costume and camera angles that make everything seem surreal as Madison delivers sassiness and sexiness with so much ease, you can tell she is an original.
“ETA” is a total package from lyrics to delivery, sound to visuals, everything up to the very last detail is so creative one cannot help but give accolades to Madison and her production team.
Madison worked with Sokari as the producer alongside Stefflon Don, Frisco and Kojey while Gino Fernandez directed the statement making visuals.
Talking about the concept and making of the video, Madison says “From the moment we created “ETA” we knew the visuals had to make a statement. I had previously worked with director Gino Fernandez, so I immediately sent it to him. His response was incredible…. He took the original concept of “ETA” and flipped it, creating a deeper meaning with an unexpected hypnotizing narrative.”
It turns out that “ETA” is just as much an experience for Madison Paris as it is for us; in her words, the whole process of creating “ETA” motivated her and helped her find herself.
“ETA” is beyond doubt a dope and amazing track, and at this point it would only be proper to have our eyes on this sensational artist and see what she is going to do next.
“ETA” speaks for itself as a track that will make a place for itself on the charts. It has already begun to receive support from platforms such as Spotify and Amazon as it makes appearances on radio playlists.
Madison is beyond doubt a phenomenal artist with a lot of talent and passion that we cannot wait to experience. From making appearances at major festivals and events like The Ends Festival, El Dorado and BBC Music Fringe Festival to her flawless, sexy and exceptional performance at every opportunity, Madison has our hearts and we cannot wait to see her becoming the next big thing
Check out “ETA” and other songs from Madison on media platforms today.